We have already talked about vision and its role in the creation of the
desirable atmosphere on your event. You can find this blog post
here. Today,
I am going to share with you some insight into the event sounds. You will
know why sounds and music are important and how to exploit them in your
purpose. We also will have a special guest who helped me to write the part
about event music. So, grab a cup of tea or coffee and let's travel to the
world of sounds!
Close your eyes for a minute, and I am going to let you listen to the
sounds of surf and the cries of seagulls. Nine out of ten, at that moment,
you imagined a seashore, golden due to the sunlight... And now the sounds
change. Now, you hear people talking, tableware chiming and calm music
playing. Do you feel yourself in a restaurant?
This is not a coincidence. It seems to us that we do not pay attention to
background sounds, but in reality, it is not the case. If you have once
experienced strong emotions in some situation, then the accompanying
sounds got literally recorded into your brain. There are good chances that
when you get into a different situation but hear the same sounds, you are
going to remember your emotions. Considering this, it is very important to
tune correctly the sounds of your event.
I pay a lot of attention to the sounds of an event and acoustics at the
venue. It is important to me that your guests are able to hear everything
relevant and, at the same time, no other sounds distract them from the
main action.
(The part about music was written by the musicologist
Evgeniya Edrenkina
exclusively for Cherry Day)
The life of each one of us has begun with
music. And it is not a romantic metaphor.
The music follows us indeed from the first seconds after our coming to the
world.
The first sound that every infant hears is the heartbeat of the mother
caressing the newborn against her chest with love. This rhythm defines the
pulse of our entire lives; this music counts our happy moments and losses.
All the most popular hits are written precisely in the tempo of 60 bpm
because they match the rhythm of the life itself.
Many philosophists and scientists were discussing why music has such an
influence on the human and even until now, they have not come to the
common opinion. The art of music on its own does not bear today any
practical meaning and appears, at first glance, to have been created
solely for entertainment. But if we look a bit deeper, then many
discoveries tell that music used to be the early form of communication
between people. Some modern leitmotifs carry emotional codes of our
ancestors even nowadays. For example, choppy uprearing sounds emotionally
lift up, while long descending sequences relax.
It means that the certain sound constructs contain universal sense, which
adults and children of any nationality interpret the same way. Therefore,
we can confidently say that music is the language that does not require
any translation and helps to establish an emotional link to any person on
the Earth.
That is why it is so important to pay special attention to the musical
environment at your celebrations, for example, at a wedding ceremony.
Here, music is not just an audio background that fills the pauses between
words. It is the best instrument that will help to softly tune the guest
and the newlyweds on the needed wave, to create an atmosphere of love and
family warmth.
And imagine you will happen to hear that very song that the groom and the
bride had their first dance with. Even after many years will have passed
since the celebration, a heady cocktail of emotions and memories is going
to fill your body with warmth and give you again the feeling of the
holiday.
Audio notifications are a convenient way to
announce to your guests that something interesting is about to happen. Do
you remember the bell at your school? A notification sound should stand
out from the ambient sounds, be reasonably loud but at the same time,
mustn't frighten the participants of the event. Besides, it is also a part
of your event and sets the tone. What does the notification sound like,
which invites your guests to join the celebration? :)
In conclusion...
Just a small hint to planning sounds and music for your event. Close your
eyes and try to imagine what you want to hear during your event. It is
wise to check beforehand the venue and listen to the sounds of the place
when it is empty. Are there noises? How the acoustic works? Listen
carefully.
Next time, we will talk about the role of other human senses (haptic
perception, olfaction and taste) in unique event atmosphere.
The previous post about vision and the event atmosphere is
here.